AI Marketing Scams for Service Pros? What’s Real vs Fake

AI Marketing Scams for Service Pros? What’s Real vs Fake

May 28, 2026 · 15 min

About this episode

Joe Burnich and Mike Mancini discuss the reality of AI marketing offers targeting home service businesses and how to avoid scams.

In this episode of the Home Service Marketing Pros podcast, Joe Burnich and Mike Mancini break down the flood of “AI marketing” offers targeting home service businesses. From AI SEO agencies to software promising guaranteed rankings, they explain what’s real, what’s hype, and how contractors can avoid wasting money on gimmicks. Episode Highlights AI Is Everywhere, But That Doesn’t Mean Every Tool Works Joe and Mike discuss how many companies are using “AI” as a buzzword to sell expensiv...

People in this episode

Hosts: Joe Burnich, Mike Mancini

Mentioned in this episode

Organizations: AI SEO agencies, software, AI marketing

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