Google Maps Lies: The Truth About SEO For Service Businesses

Google Maps Lies: The Truth About SEO For Service Businesses

April 15, 2026 · 23 min

About this episode

The episode discusses the importance of Google Business Profile addresses in local SEO for service businesses.

In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down one of the most misunderstood (and often ignored) factors in local SEO: your Google Business Profile address. They explain why your physical address can make or break your rankings in Google Maps—and why most marketing companies won’t tell you the full story. Along the way, they also share a valuable business lesson on partnerships, entrepreneurship, and why running a business doesn’t have to b...

People in this episode

Hosts: Joe Burnich, Mike Mancini

Mentioned in this episode

Organizations: Google, Google Business Profile

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