About this episode

Katrina Adams discusses defining a North Star for clearer ad messaging and effective marketing strategies.

Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy. She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures. She’s known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth. In This Conversation We Discuss: [00:00] Intro [01:35] Growing into a marketing leadership role [03:03] Balancing acquisition and lifetime value [04:56] Defining the North Star for your business [05:56] Sponsor: Migrate [07:53] Diagnosing disconnects in customer journey [01:27] Sponsor: Intelligems [13:53] Structuring landing pages to tell a story [18:22] Sponsor: Electric Eye [19:32] Eliminating buyer confusion to drive sales [22:40] Moving past shotgun marketing tactics [27:18] Callouts [27:28] Diversifying your marketing channels [30:47] Viewing the holistic customer journey Resources: Subscribe to Honest Ecommerce on Youtube #1 Doctor Recommended Urolithin A timeline.com/ Follow Katrina Adams…

People in this episode

Host: Chase Clymer

Guest: Katrina Adams

Topics covered

• DTC marketing
• customer acquisition
• ad messaging
• growth marketing
• conversion optimization
• marketing strategy

Sponsors

Migrate, Intelligems, Electric Eye

Mentioned in this episode

Organizations: Timeline, Klaviyo

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