
Jordan Nathan discusses his journey as an entrepreneur and the strategies he employs to turn investor rejections into networking opportunities.
Jordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of Vremi. Jordan’s unique experience in the home goods industry as well as his commitment to non-toxic, design-forward, color-rich products allow Caraway to set the standard for quality cookware and design. As a data-driven entrepreneur, Jordan is passionate about letting social-listening drive new product innovations for the brand to expand beyond the kitchen. Jordan graduated Magna Cum Laude from Colby College in Consumer Psychology and was awarded Forbes 30 Under 30 in 2018. In This Conversation We Discuss: [00:00] Intro [01:30] Learning concrete business operations on the job [04:10] Navigating the challenges of corporate ownership [06:54] Callouts [07:04] Transitioning from employee to solo founder [08:30] Reframing rejection to strategic referrals [11:28] Sponsor: Klaviyo [13:34]…
Host: Chase Clymer
Guest: Jordan Nathan
Klaviyo, Intelligems, eFulfillment
Organizations: Caraway, Vremi, Aterian, Forbes
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