Fixing Affiliate Tracking and Fraud: SATHI Founder Yash Chavan
About this episode
Yash Chavan discusses his work with SARAL and SATHI, focusing on innovative affiliate tracking solutions for ecommerce brands.
Yash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue. SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution. Yash is running every SATHI demo personally for a limited time exclusively for Honest Ecommerce listeners. Book your slot by visiting mysathi.io/demo and let them know we sent you. In This Conversation We Discuss: [00:00] Intro [02:31] Stumbling Into a New Ecommerce Venture [05:34] Sunsetting a Brand to Focus on a New One [07:05] Learning User Needs Through Manual Work [08:54] Matching The Products to Customer Needs [10:30] Paying for Actual Sales Instead of Ad Clicks [13:03] Callouts [13:10] Doing The Actual Work To See Business Results [16:10] Prioritizing Active Partners Over Volume [19:30] Setting Margins for Marketing Expenses [21:37] Targeting Smaller Partners For Better Deals Resources: Subscribe to Honest Ecommerce on Youtube Marketing Platform for Affiliate Brands mysathi.io Influencer Marketing Platform getsaral.com/ Follow Yash Chavan…
People in this episode
Host: Chase Clymer
Guest: Yash Chavan
Topics covered
- affiliate tracking
- influencer marketing
- ecommerce
- business strategy
- multi-touch attribution
Mentioned in this episode
Organizations: SARAL, SATHI, Grüns, Spacegoods, Slumberkins, getsaral.com
Products: Shopify, mysathi.io/demo, Influencer Marketing Platform
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