From Iraq Prototype to Millions: Sheath Underwear's Story

From Iraq Prototype to Millions: Sheath Underwear's Story

From Honest Ecommerce by Shopify Expert Chase Clymer

July 20, 2026 · 39 min · Episode 391

About this episode

Robert Patton shares the journey of creating SHEATH, a premium men's underwear brand inspired by his military service in Iraq.

Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men. What started as a bootstrap idea fueled by a $5,000 insurance check and a successful Kickstarter campaign in 2013 has grown into a globally recognized brand selling to customers in over 120 countries. SHEATH is the first ever Official Underwear Partner of the UFC — a milestone Robert built without taking on outside investors. A daily meditator, lifelong student of Napoleon Hill's Think and Grow Rich, and relentless entrepreneur, Robert's story is a testament to grit, reinvention, and the power of solving a real problem the world didn't know it had. In This Conversation We Discuss: 00:00 Introduction 01:02 What an elite underwear makes 01:56 The Iraq deployment origin story 04:20 Building the first underwear prototype 07:32 Sponsor: Klaviyo 09:47 Early prototypes and finding a manufacturer 15:12…

People in this episode

Host: Chase Clymer

Guest: Robert Patton

Topics covered

Sponsors

Klaviyo, Intelligems, eFulfillment Service

Mentioned in this episode

Organizations: SHEATH, UFC

Books & works: Think and Grow Rich

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