Designing Brand Identity book launch at Noise 13
About this episode
This episode features a live panel discussion from the book launch of Designing Brand Identity, sixth edition, at Noise 13 in San Francisco.
This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists were Dava Guthmiller, founder of Noise 13, Rob Meyerson co-author of the sixth edition of Designing Brand Identity , and Robin Goffman, creative director for the book. The discussion includes thoughts on rebranding, trends in branding, and how Rob and Robin first got involved with Alina Wheeler (the creator and author of Designing Brand Identity, who passed away in December, 2023). Panelists also talked about Noise 13's work for Adventr—a case study featured in the book.
More episodes of How Brands Are Built
- Alex Foss says good research starts with good questions
- Robin Goffman is all in on Designing Brand Identity
- The Q&A episode
- Jacob Cass ran a wildly successful summit
- Alex Center links package design to fashion
- The Brand Names Report: A walkthrough and summary
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