Robin Goffman is all in on Designing Brand Identity
About this episode
Robin Goffman discusses her career in design and her experience with Designing Brand Identity.
On today's episode of How Brands Are Built, host Rob Meyerson of Heirloom speaks with Robin Goffman—brand thinker, design strategist, and founder of Studio RBG —about her career path, her approach to creative work, and her experience designing multiple editions of Designing Brand Identity . Robin shares the story of how she first entered the world of design, from early hands-on tutorials in Adobe software to studying art direction at Temple University. She describes how a single introduction—through her professor, Kathy Mueller —connected her with the late Alina Wheeler and ultimately set her on the path to helping design several editions of the iconic branding book. In the conversation, Robin explains the unique challenges and rewards of book design, including the rhythm of multi-page layout, the importance of a strong grid, the process of curating case studies and imagery, and the extensive coordination required to keep a 300-plus-page reference book consistent and cohesive. She also talks about what she learned through years of collaborating with Alina—from creative rigor to the contagious sense of passion and curiosity Alina brought to every project. The episode also touches…
More episodes of How Brands Are Built
- Alex Foss says good research starts with good questions
- The Q&A episode
- Jacob Cass ran a wildly successful summit
- Alex Center links package design to fashion
- Designing Brand Identity book launch at Noise 13
- The Brand Names Report: A walkthrough and summary
Explore listener stats, chart rankings, contacts and more on the How Brands Are Built podcast page.