Jacob Cass ran a wildly successful summit
About this episode
Jacob Cass discusses his successful Brand Builders Summit and shares insights on event management and marketing strategies.
In today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative , about his recent venture: the Brand Builders Summit . This innovative, four-day virtual event featured 24 speakers and attracted over 20,000 attendees from 156 countries, significantly surpassing Jacob's initial goals. Jacob discusses the unique format of the summit, which blended pre-recorded sessions with live Q&As, panels, and workshops, emphasizing the crucial integration of brand strategy, design, marketing, and community. He reveals insights into the promotional strategies that generated buzz and shares logistical lessons learned while managing a large-scale event. The conversation also highlights the importance of speaker relationships, communication tools like AI chatbots for participant support, and plans for future enhancements to improve networking opportunities. Jacob's commitment to feedback and reflection post-event underscores his dedication to continual improvement. Listeners are invited to explore Jacob's work at Just Creative and look forward to the next Brand Builders Summit in 2025 (if Jacob decides to give it…
More episodes of How Brands Are Built
- Alex Foss says good research starts with good questions
- Robin Goffman is all in on Designing Brand Identity
- The Q&A episode
- Alex Center links package design to fashion
- Designing Brand Identity book launch at Noise 13
- The Brand Names Report: A walkthrough and summary
Explore listener stats, chart rankings, contacts and more on the How Brands Are Built podcast page.