Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang
From How I Wrote This by Brett Gordon and Karen Winterich
September 20, 2025 · 49 min
About this episode
This episode explores the implications of brands using slang in their communication with consumers.
You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connecting or Disconnecting with Consumers? , coauthored with Yiyi Li and Ying Xie . Hear how Alice decided to give the idea a chance even though she was uncertain at first and how Bryce has already learned the importance of perseverance in Episode 21. Listen on Apple Podcasts , Spotify , or wherever you get your podcasts.
People in this episode
Host: Karen Winterich
Guests: Bryce Pyrah, Alice Wang
Topics covered
- slang
- branding
- consumer connection
- communication
- marketing
Keywords
- slang
- brands
- communication
- consumer behavior
- marketing strategies
Mentioned in this episode
Books & works: The Slang Paradox: Connecting or Disconnecting with Consumers?
More episodes of How I Wrote This
- Eps. 29 — The Sendoff · June 9, 2026 · 56 min
- Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl · April 16, 2026 · 1h 3m
- Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler · March 11, 2026 · 59 min
- Ep. 26 - AI, Authorship, and the Editorial Process · February 9, 2026 · 46 min
- Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad · January 11, 2026 · 47 min
- Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader · December 14, 2025 · 47 min
Explore listener stats, chart rankings, contacts and more on the How I Wrote This podcast page.