About this episode

This episode explores the implications of brands using slang in their communication with consumers.

You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connecting or Disconnecting with Consumers? , coauthored with Yiyi Li and Ying Xie . Hear how Alice decided to give the idea a chance even though she was uncertain at first and how Bryce has already learned the importance of perseverance in Episode 21. Listen on Apple Podcasts , Spotify , or wherever you get your podcasts.

People in this episode

Host: Karen Winterich

Guests: Bryce Pyrah, Alice Wang

Topics covered

• slang
• branding
• consumer connection
• communication
• marketing

Keywords

• slang
• brands
• communication
• consumer behavior
• marketing strategies

Mentioned in this episode

Books & works: The Slang Paradox: Connecting or Disconnecting with Consumers?

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