Ep 457 - The Audio Mistake Most Studios Don't Know They're Making with François Fripiat

Ep 457 - The Audio Mistake Most Studios Don't Know They're Making with François Fripiat

From Indie Game Movement - The podcast about the business and marketing of indie games. by Andrew Pappas, Game Marketing Strategist and Consultant

June 9, 2026 · 56 min · Episode 457

About this episode

The episode discusses the importance of integrating audio early in game development to enhance player experience.

Most teams treat audio exclusively as polish, leaving it until right before launch. The problem is, sound influences player decisions, pacing, and emotional impact well before a single level is finished. Today, we explore why isolating audio creates friction and missed opportunities, and how treating sound as a core layer from the start leads to a stronger, more cohesive player experience. Episode Shownotes Link: https://rengenmarketing.com/457

People in this episode

Host: Andrew Pappas

Guest: François Fripiat

Topics covered

  • audio design
  • game development
  • player experience
  • sound in games
  • marketing strategies

Keywords

  • audio mistake
  • game audio
  • player decisions
  • emotional impact
  • game launch

More episodes of Indie Game Movement - The podcast about the business and marketing of indie games.

Explore listener stats, chart rankings, contacts and more on the Indie Game Movement - The podcast about the business and marketing of indie games. podcast page.