Ep 458 - How the Indie Marketing Playbook Is Broken with Buddy Sola
About this episode
This episode discusses the changing landscape of indie game marketing and the need for adaptive strategies.
Indie game marketing advice spreads fast but much of it is rooted in conditions that have quietly changed, and in some cases, no longer apply. The problem? Most developers haven't noticed yet. In this episode, we break down why the strategies studios have relied on are losing effectiveness, what's driving that shift, and what a smarter, more adaptive approach looks like for reaching players in today's market. Episode Shownotes Link: https://rengenmarketing.com/458
More episodes of Indie Game Movement - The podcast about the business and marketing of indie games.
- Ep 463 - How Indie Studios Pull off Big Projects with Stephan Schutze
- Ep 462 - The Clarity Nobody Tells You to Look For with Joe Henson
- Ep 461 - How Players Judge You Before They Play with Michael Rea
- Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
- Ep 459 - What Players Really Want From Games with Michael Tsarouhas
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