Ep 461 - How Players Judge You Before They Play with Michael Rea
About this episode
The episode explores how player perception is formed before they engage with a game, focusing on branding and presentation.
Players don't evaluate games objectively, they evaluate them through perception. And that perception starts forming long before anyone touches a demo or watches a trailer. So today, we're digging into how player perception is shaped through branding, visual identity, messaging, and studio presentation. We cover why first impressions matter, how trust is built through consistency, and why the way a studio presents itself influences everything from initial discovery to long-term audience loyalty. Episode Shownotes Link: https://rengenmarketing.com/461
More episodes of Indie Game Movement - The podcast about the business and marketing of indie games.
- Ep 463 - How Indie Studios Pull off Big Projects with Stephan Schutze
- Ep 462 - The Clarity Nobody Tells You to Look For with Joe Henson
- Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
- Ep 459 - What Players Really Want From Games with Michael Tsarouhas
- Ep 458 - How the Indie Marketing Playbook Is Broken with Buddy Sola
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