Beyond the Black Box: How to Optimize Performance Max Campaigns NOW

About this episode

Jyll Saskin Gales discusses how to optimize Performance Max campaigns using new reporting features.

Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside Google Ads host Jyll Saskin Gales shares an exclusive excerpt from her SMX Master Class, "Google Ads Beyond Search." You'll learn how to interpret the latest reporting features - including search term reports, channel performance, and asset-level data - to understand exactly ...

People in this episode

Host: Jyll Saskin Gales

Topics covered

• Performance Max
• campaign optimization
• Google Ads
• reporting features
• search term reports
• channel performance
• asset-level data

Keywords

• Performance Max
• campaign optimization
• Google Ads
• reporting features
• search term reports
• channel performance
• asset-level data

Mentioned in this episode

Organizations: SMX

Books & works: Google Ads Beyond Search

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