The ONLY B2B Google Ads Strategy You Need in 2026

About this episode

In this episode, Jyll Saskin Gales discusses essential Google Ads strategies tailored for B2B advertisers in 2026.

Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales maps out the essential frameworks she's developed specifically for B2B advertisers to attract high-value business customers while repelling low-value consumer leads. She starts with the non-negotiable foundation: full-funnel co...

People in this episode

Host: Jyll Saskin Gales

Topics covered

• B2B marketing
• Google Ads strategy
• full-funnel marketing
• lead generation
• advertising best practices

Keywords

• B2B Google Ads
• advertising strategies
• business customers
• sales cycles
• lead quality

More episodes of Inside Google Ads with Jyll Saskin Gales

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• Google Ads Keyword Research: Your 10 Step Strategy for 2026 · June 4, 2026 · 11 min
• Should You Start On Maximize Conversions? Yes! Here's The Truth · May 28, 2026 · 15 min
• Google Marketing Live 2026 Recap & Analysis · May 21, 2026 · 28 min
• Demand Gen vs Video Campaigns: Which Is Better? · May 14, 2026 · 18 min
• How to Know When to Increase Your Google Ads Budget · May 7, 2026 · 6 min