Changing China and Western Brands - A Conversation with Falk Fuhrmann
About this episode
The episode discusses the challenges Western brands face in the Chinese market, featuring insights from marketing strategist Falk Fuhrmann.
Nike's stock dropped 15% yesterday. Greater China is down for the sixth consecutive quarter. Their CEO told staff he's "so tired of talking about fixing this business." This isn't a tariff problem. It's an identity crisis. I sat down with Falk Fuhrmann, who has led strategy at TBWA, DDB, and Saatchi's for 25 years. Ran P&G's strategy across Asia and Greater China. Now runs Huí//Lüè, a brand consultancy in Shanghai with over a decade spent on the ground. His take: Western brands learned al...
People in this episode
Host: Ed Cotton
Guest: Falk Fuhrmann
Topics covered
- Western brands
- China market
- brand identity
- marketing strategy
- advertising
- business challenges
Mentioned in this episode
Organizations: Nike, TBWA, DDB, Saatchi's, P&G, Huí//Lüè
Places: China, Greater China
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