How Life Transitions Shape Response to Ad Repetition

About this episode

This episode explores how significant life changes affect people's responses to repeated advertisements.

Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response to Ad Repetition: When Times of Change Increase Preference for Repeat Advertising Experiences,” coauthored with Tyler Milfeld. Ben, Luke, and I talk through how moments like moving, changing jobs, or becoming a parent shift the way people respond to re...

People in this episode

Host: Host Name

Guests: Ben Borenstein, Luke Nowlan

Topics covered

• ad repetition
• life transitions
• advertising response
• consumer behavior
• marketing insights

Keywords

• ad repetition
• life transitions
• advertising
• consumer behavior
• marketing

Mentioned in this episode

Organizations: Journal of Advertising Research

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