JTG MINI: How Pop Mart lost billions on the rise and fall of Labubus.

JTG MINI: How Pop Mart lost billions on the rise and fall of Labubus.

From Just The Gist by Just The Network

July 7, 2026 · 54 min · Season 1 · Episode 85

About this episode

This episode covers the rise and fall of Labubu and the impact on Pop Mart.

At the peak of the Labubu craze in 2025, Pop Mart, the company behind the viral blind box toys, was worth more than Mattel and Hasbro combined. That's Barbie AND Nerf, beaten by a snaggle-toothed elf from artist Kasing Lung's 'The Monsters' universe, dangling off the designer handbags of Lisa from BLACKPINK, Rihanna and Cher. Then the bubble burst: resale prices cratered, counterfeit 'Lafufus' flooded the market, Pop Mart's stock plunged more than 22 percent in a single day, and founder Wang Ning personally lost 2.7 billion dollars before lunch. This is Just The Gist (MINI!) of the rise and fall of Labubu: the blind box craze, the celebrity bag charm frenzy, and the toy bubble that burst almost overnight. . We give you Just The Gist, but if you want more, there's Breakin' Nooz, JTG After Show AND Bonus eps! You can access them by joining the Gistener Club via the Just The Gist Patreon or Apple Premium Subscriptions. Watch Just The Gist episodes on Youtube @JustTheGistPodcast Follow Just The Gist on Instagram and TikTok @JustTheGistPodcast Follow Rosie in all the places at @RosieWaterland Want to give us a SuGISTion? Tell Rosie to stop singing so much? Email us at…

People in this episode

Host: Rosie Waterland

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Mentioned in this episode

Organizations: Pop Mart, Mattel, Hasbro

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