Ep 69: Building Ru & Rocka: From Ideation to Selfridges Launch
From Ladies Who Launch by Rochelle Humes
March 25, 2026 · 1h 4m · Episode 69
About this episode
Rochelle Humes interviews Katherine Barlow about building the fashion brand Ru & Rocka from ideation to launch at Selfridges.
In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch. From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today. We cover: How Ru & Rocka started and the moment it became real Being responsible with money and navigating small business finances How to build a brand that's truly original in a crowded market Building the Ru & Rocka team and knowing when to hire Building a true brand identity & DNA Launching in Selfridges Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Katherine Barlow 04:56 Instagram Side Hustle 07:16 Finance Lessons Learned 09:47 Building A Brand Solo 12:51 From The Studio to Ru & Rocka 30:11 Scaling Without Fear 32:37 Brand DNA Matters 33:41 When Big Brands Copy 38:32 Building Thick Skin In Business 40:52…
People in this episode
Host: Rochelle Humes
Guest: Katherine Barlow
Topics covered
- fashion brand
- entrepreneurship
- business finance
- brand identity
- team building
Keywords
- fashion brand
- entrepreneurship
- business finance
- brand identity
- team building
- Ru & Rocka
- Katherine Barlow
Mentioned in this episode
Organizations: Ru & Rocka, Selfridges
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