Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick

Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick

From Ladies Who Launch by Rochelle Humes

May 6, 2026 · 1h 13m · Episode 75

About this episode

Sedge Beswick shares her journey from ASOS's first social media hire to building and selling her agency for £24 million, discussing the challenges and realities of entrepreneurship along the way.

Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million. But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions. In this episode, we cover: How Sedge became ASOS's first social media hire before social was a career Landing big clients fast and managing the growth that followed Investment, cashflow, and the realities of founder finance Motherhood, setting boundaries as a founder, and breaking hustle culture What the £24M exit really felt like Owning and creating balance as a successful woman in business Redefining success, freedom, and what comes after selling This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Sedge Beswick 01:23 Working In Social Before It Was A Career 06:17 ASOS First…

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