Ep 72: “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back
About this episode
Rochelle Humes interviews Bernicia Boateng about her journey from makeup artist to founder of Enoléh, focusing on representation and empowerment in the beauty industry.
In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space. In this episode, we cover: The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before What self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics The behind-the-scenes of building Enoléh, the team, the challenges, and the dream Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Bernicia 02:05 From makeup to wider mission 06:22 Gaining confidence 11:25 Building repeat customers and loyalty 13:56 Why wigs matter 20:45 Building a fashion forward brand 25:42 Launching with a business partner 31:51 The ‘Just Do It’ mission 40:13 Smart category strategy 41:22 Quality over ego 43:30 Bernicia’s 2…
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