About this episode

Reba Hatcher discusses how ButcherBox's customer-obsessed values are shaping its loyalty program.

Send us Fan Mail When Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company’s loyalty program, she sees it being driven in part by the fact that she’s a self-proclaimed “data nerd.” Before becoming Chief Commercial Officer, Hatcher served as chief of staff to ButcherBox co-founder and CEO Mike Salguero and also led the company’s data analytics platform. And as she began looking at the data in 2018, Hatcher could see that ButcherBox was falling i...

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