Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
About this episode
Candice Troupe discusses the crowded loyalty space in Canada and how Scene+ tailors its ecosystem to meet member needs.
Send us Fan Mail When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average Canadian has about 15 loyalty cards in either their physical or digital wallet. While this growth in loyalty is a welcome development for Canadians, an increasingly crowded marketplace can also make things a little more complicated for consumers to find the rewards and benefits that f...
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