Leaders in Customer Loyalty: Brand Stories | How Food Lion is Evolving Without Sacrificing Emotional Loyalty
About this episode
Nicole Hulstein discusses her transition from category management to loyalty campaign development at Food Lion and how her background influences her approach to customer loyalty.
Send us Fan Mail Before Nicole Hulstein began her role as Loyalty Campaign Development Manager at Food Lion, she worked in category management for the grocery chain, primarily focused on produce. And while there might not seem to be a very close connection between loyalty programs and produce, Hulstein sees her former role with the company influencing her approach to her current role. "That background really helped shape how I think about loyalty today,” Hulstein said. “The experience i...
More episodes of Leaders in Customer Loyalty, Powered by Loyalty360
- Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
- Leaders in Customer Loyalty: Supplier Voices | AI Has Created an Inflection Point for Loyalty. Are Brands Ready for it?
- #531: Leaders in Customer Loyalty: Brand Stories | How SECU Built Trust With its Members Before Launching its Loyalty Program
- #530: Leaders in Customer Loyalty: Brand Stories | ButcherBox’s Customer-Obsessed Values Are Driving its Loyalty Program
- #529: Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market
Explore listener stats, chart rankings, contacts and more on the Leaders in Customer Loyalty, Powered by Loyalty360 podcast page.