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Estimated from 2 chart positions in 2 markets.
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- 🇬🇧GB · Management#1315K to 30K
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Est. listeners per new episode within ~30 days
1.6K to 9.9K🎙 Daily cadence·520 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
5.5K to 33K🇬🇧91%🇨🇱9% - Active Followers
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2.2K to 13K
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On the show
From 12 epsHost
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Recent episodes
#531: Leaders in Customer Loyalty: Brand Stories | How SECU Built Trust With its Members Before Launching its Loyalty Program
Jun 25, 2026
21m 04s
#530: Leaders in Customer Loyalty: Brand Stories | ButcherBox’s Customer-Obsessed Values Are Driving its Loyalty Program
Jun 18, 2026
20m 37s
Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market
Jun 11, 2026
35m 23s
#529: Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market
Jun 11, 2026
35m 23s
Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
Jun 4, 2026
30m 55s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/25/26 |  #531: Leaders in Customer Loyalty: Brand Stories | How SECU Built Trust With its Members Before Launching its Loyalty Program | Send us Fan Mail For most financial institutions, launching a new rewards credit card means explaining the benefits to customers. For the North Carolina State Employees’ Credit Union (SECU), it meant starting much closer to home. When SECU introduced its new rewards card portfolio last year, the credit union wasn't simply adding another product. It was introducing an entirely new rewards ecosystem to members and employees who had little familiarity with reward cards. Moving from a singl... | 21m 04s | ||||||
| 6/18/26 |  #530: Leaders in Customer Loyalty: Brand Stories | ButcherBox’s Customer-Obsessed Values Are Driving its Loyalty Program | Send us Fan Mail When Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company’s loyalty program, she sees it being driven in part by the fact that she’s a self-proclaimed “data nerd.” Before becoming Chief Commercial Officer, Hatcher served as chief of staff to ButcherBox co-founder and CEO Mike Salguero and also led the company’s data analytics platform. And as she began looking at the data in 2018, Hatcher could see that ButcherBox was falling i... | 20m 37s | ||||||
| 6/11/26 |  Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market✨ | loyalty programscustomer engagement+3 | Byron Kelly | WestJet | — | loyaltyairline rewards+3 | — | 35m 23s | |
| 6/11/26 |  #529: Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market | Send us Fan Mail As one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in the aftermath of the Covid-19 pandemic—which ground travel to a halt—airline rewards programs became arguably more important than ever, as airlines across the world sought to get people flying again. But according to Byron Kelly, Director of Loyalty at WestJet, the Canadian airline was gett... | 35m 23s | ||||||
| 6/4/26 |  Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner✨ | customer loyaltyrewards program+3 | Jenn McMillen | Nothing Bundt CakesBundt Rewards | — | loyalty programcustomer engagement+3 | — | 30m 55s | |
| 6/4/26 | #528: Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner | Send us Fan Mail When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was essentially dormant. Launched nationally two months earlier in tandem with the launch of the company’s new app, Bundt Rewards was a loyalty program in name only, as McMillen describes it. “We went national in September of 2024, but we literally didn't hav... | 30m 55s | ||||||
| 5/28/26 |  Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays✨ | customer loyaltyhotel industry+3 | — | Wyndham Hotels & Resorts | 100 countriesover 20 brands | Wyndham Hotelscustomer loyalty+3 | — | 29m 39s | |
| 5/28/26 | #527: Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays | Send us Fan Mail Wyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 brands across the world. But competition remains fierce in the travel hospitality industry, even for a company like Wyndham that has built a massive global footprint. As the competitive landscape continues to change and grow, Wyndham remains successful by staying focused on two core constit... | 29m 39s | ||||||
| 5/26/26 |  Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World✨ | artificial intelligenceloyalty programs+3 | Jakob Harrison | FISLoyalty360 | — | AIloyalty programs+3 | — | 24m 54s | |
| 5/26/26 | #526: Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World | Send us Fan Mail The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized. But Jakob Harrison, Head of GTM for Payment Networks at fintech company FIS, notes that just like all new technology, AI will also bring new challenges for brands. This is especially true as agentic commerce grows more prevalent and transforms how consumers... | 24m 54s | ||||||
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| 5/21/26 |  Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests✨ | customer loyaltybrand mission+3 | — | Firehouse Subs | — | Firehouse Subscustomer loyalty+3 | — | 23m 44s | |
| 5/21/26 | #525: Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests | Send us Fan Mail Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, its mission is twofold: One is serving its customers the hot subs they crave, and the other is serving first responders across the country. The company, which was founded in 1994 by brothers Chris and Robin Sorensen, takes this mission to help first responders personally.... | 23m 44s | ||||||
| 5/19/26 |  #524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful✨ | customer loyaltyloyalty programs+3 | — | CarltonOneLoyalty360 | — | loyalty programsCarltonOne+3 | — | 26m 17s | |
| 4/30/26 |  #523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement✨ | customer loyaltycustomer engagement+3 | — | Shark vacuumsNinja blenders+1 | — | SharkNinjacustomer loyalty+3 | — | 28m 38s | |
| 4/28/26 |  #522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys✨ | customer loyaltydata integration+3 | — | Loyalty360 | — | loyalty programCFO+5 | — | 37m 33s | |
| 4/23/26 |  #521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future✨ | rebrandingcustomer loyalty+3 | Donna Varner | Schlotzsky's Deli | McAllenAustin+1 | Schlotzsky's Delirebranding+3 | — | 33m 06s | |
| 4/16/26 |  #520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom✨ | customer loyaltytelecom industry+3 | — | Deutsche Telekom AG | — | Deutsche Telekomcustomer loyalty+3 | — | 43m 51s | |
| 4/9/26 |  #519: Leaders in Customer Loyalty: Brand Stories | How PNC Is Rethinking Loyalty in Banking✨ | bankingcustomer experience+3 | — | PNC | — | bankingloyalty+4 | — | 33m 15s | |
| 4/2/26 |  #518: Leaders in Customer Loyalty: Brand Stories | Reigniting the Experience: How P.F. Chang’s Is Redefining Loyalty Through Status, Access, and Experience✨ | customer loyaltybrand experience+4 | — | P.F. Chang’sLeaders in Customer Loyalty | — | customer loyaltyP.F. Chang’s+5 | — | 29m 18s | |
| 3/31/26 |  #517: Leaders in Customer Loyalty: Supplier Voices | Mobile Loyalty in Motion: How Messaging Platforms Are Reshaping Customer Engagement | Send us Fan Mail For many brands, the future of customer loyalty is increasingly unfolding on mobile phones. Mobile engagement platforms are quickly becoming central to how brands build relationships, deliver timely value, and personalize experiences at scale. As loyalty programs evolve from transactional reward systems to continuous engagement ecosystems, mobile messaging is emerging as one of the most effective ways to maintain that connection. Alex Campbell, CIO and co-founder of Vib... | 28m 49s | ||||||
| 3/26/26 |  #516: Leaders in Customer Loyalty: Brand Stories | Getting Customers Back on the Road: How Advance Auto Parts Is Redesigning Loyalty Around Value and Simplicity | Send us Fan Mail For most consumers, auto parts aren’t something they think about until something goes wrong. A dead battery before work. Worn brakes before a long trip. An unexpected repair that can’t wait. In those moments, the expectation is simple: get what you need, quickly, confidently, and at a fair value. For Advance Auto Parts, that reality has shaped its business for more than 90 years, now driving a renewed approach to customer loyalty. As the automotive aftermarket evo... | 36m 55s | ||||||
| 3/19/26 |  #515: Leaders in Customer Loyalty: Brand Stories | Redefining Laundry Convenience: How Tide Services Is Simplifying Loyalty and Care | Send us Fan Mail Laundry is one of life’s most universal routines, something every household manages, yet few people genuinely enjoy. For Tide, long recognized for its leadership in laundry products, that everyday challenge has become an opportunity to rethink how garment care services can deliver convenience, care, and loyalty. Through Tide Services, a subsidiary of Procter & Gamble, the brand has expanded beyond detergents into service concepts designed to simplify laundry. With m... | 40m 24s | ||||||
| 3/17/26 |  #514: Leaders in Customer Loyalty: Supplier Voices | Inside Hightouch’s Perspective on the Data, AI, and Lifecycle Shifts Reshaping Loyalty in 2026 | Send us Fan Mail As brands enter 2026, loyalty is being reshaped by a blunt reality: customer acquisition costs keep climbing, and retention is now a core growth lever. Loyalty programs are no longer viewed as optional perks or promotional add-ons. They’re becoming strategic moats, powered by first-party data, lifecycle marketing, and increasingly, AI-enabled decisioning. We recently spoke with Luke Kline, Founding Marketer at Hightouch and author of the Lifecycle Leaders newsletter, ab... | 39m 11s | ||||||
| 3/10/26 |  #513: Leaders in Customer Loyalty: Supplier Voices | Loyalty’s Intelligence Era: How Partnerships, Data Context, and Emotional Relevance Are Redefining Customer Loyalty for 2026 | Send us Fan Mail For many brands, figuring out how to improve loyalty outcomes in 2026 can feel a bit like searching for the meaning of life: Complex, constantly evolving, and deeply personal. What drives loyalty today isn’t one universal formula, but a shifting mix of data intelligence, emotional relevance, and contextual value that looks different for every customer. Sean Claessen, EVP of Innovation and Chief Strategy Officer at Bond Brand Loyalty, believes the industry might have rea... | 47m 48s | ||||||
| 3/5/26 |  #512: Leaders in Customer Loyalty: Brand Stories | Designing Loyalty for the Way People Travel: Choice Privileges’ Evolving Value Strategy | Send us Fan Mail What if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving the evolution of Choice Privileges. As travel behaviors shift and consumers demand more flexibility and recognition, Choice Hotels International is reshaping its loyalty strategy to deliver rewards that feel achievable, relevant, and worth coming back for. For more than 85 years, Choice Hotels has shaped how travelers experience hos... | 29m 22s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.