WHY PEOPLE SAY YES | Episode 3 with Meny Hoffman & Pinchus Shiff

WHY PEOPLE SAY YES | Episode 3 with Meny Hoffman & Pinchus Shiff

From Let's Talk Business by Meny Hoffman

February 16, 2026 · 36 min · Episode 238

About this episode

This episode explores the psychology behind buying decisions and the key drivers that lead to successful sales.

This episode of Let’s Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb —— Why do people actually buy… and why do so many “almost closed” deals fall apart at the last second? In episode three of the Let’s Talk Business sales series, Meny Hoffman and Pinchus Shiff go straight into the psychology behind buying decisions. This episode is not about scripts. It’s not about sounding smooth. It’s about understanding what actually triggers someone to say yes. They break down the three core drivers behind every sale: problem, trust, and solution. Why most salespeople talk too much about features and not enough about real pain. Why sending proposals too early kills deals. And how to know when you’re being played… versus when a buyer is genuinely…

People in this episode

Host: Meny Hoffman

Guest: Pinchus Shiff

Topics covered

Keywords

Sponsors

Flow Digital, Pipedrive

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