About this episode

In this episode, Kim Hardaker discusses the evolution of Etihad Guest and its impactful marketing campaign during challenging times.

This week, we revisit our conversation with Kim Hardaker Former Vice President of Loyalty & Partnership from Etihad Guest , now VP of Loyalty & Sustainability at Riyadh Air. Kim shares how Etihad Guest — with 7M+ members worldwide — evolved through unprecedented disruption, including the launch of its standout "World of Thoughtfulness" campaign. Show Notes: 1) Kim Hardaker 2) Etihad Guest 3) #48: Etihad Guest - Loyalty Insights from Etihad Airways

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