Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786)
About this episode
Pavel Los discusses how Shell developed successful global loyalty programs and their relevance today.
This week, we're revisiting a standout episode from the Let's Talk Loyalty's back catalogue, first released in 2020. Pavel Los , Former Global Loyalty Manager at Shell , shares how one of the world's largest brands built award-winning loyalty programmes across multiple markets—covering customer value, partnerships, meaningful measurement and sustainability. Six years on, these insights remain just as relevant for anyone designing loyalty strategies today. Show Notes: 1) Pavel Los 2) Shell Go+ 3) Shell Clubsmart 4) #53: Driving Loyalty in Shell worldwide - Pavel Los shares insights on his award-winning loyalty programmes
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