Best of the Back Catalogue: How Wiiv Rewards United Mauritius Through Loyalty (#790)
About this episode
This episode revisits the story of Wiiv Rewards, a pioneering coalition loyalty programme in Mauritius, exploring its community-first approach and recognition in the industry.
In this Best of the Back Catalogue episode of Let's Talk Loyalty , we revisit the story of Wiiv Rewards, Mauritius' pioneering coalition loyalty programme launched by IBL Group. Designed to unite leading brands across grocery, pharmacy, transport and leisure, Wiiv built a community-first loyalty ecosystem that quickly gained international recognition. In 2018, the programme won the Regional Loyalty Champion Award for the Middle East & Africa and was Highly Commended for Best New Loyalty Programme Launch at the Loyalty Magazine Awards. A timeless conversation exploring coalition loyalty, community engagement and the strategies behind one of Africa's most celebrated loyalty programme launches. Show Notes: 1) Wiiv Rewards, Mauritius 2) Delphine Lagesse 3) Cécile Henry 4) #57: Award-winning loyalty programme in Mauritius - Wiiv Rewards
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