Beyond the Account Balance with PNC TotalRewards (#789)
About this episode
The episode discusses PNC Bank's new loyalty program, PNC TotalRewards, and its implications for customer loyalty and relationship banking.
Wise Marketer Group's CMO, Aaron Dauphinee , connects with PNC Bank' s Head of Loyalty Strategy and Platforms, Victoria Dravneek , to talk about how PNC Bank is building genuine customer loyalty in a category where trust is the product - and what the launch of PNC TotalRewards tell us about the future of relationship banking. In April 2026, PNC Bank officially launched PNC TotalRewards — a new relationship-based loyalty program that gives clients a clear, structured way to see the value of their banking relationship and earn greater benefits as that relationship grows. With Silver, Gold, and Platinum tiers tied to relationship depth — and benefits spanning enhanced credit card rewards, elevated savings rates, cash rewards on lending, and priority servicing — PNC TotalRewards represents one of the most substantive loyalty moves a major U.S. bank has made in years. Show Notes: 1) Victoria Dravneek 2) PNC Bank 3) PNC TotalRewards 4) Ultimate Question by Fred Reichheld
More episodes of Let's Talk Loyalty
- Best of the Back Catalogue: How Wiiv Rewards United Mauritius Through Loyalty (#790)
- Best of the Back Catalogue | The Story of Vodafone's VeryMe Rewards #788
- ITA Group Research Reveals Powerful Loyalty Drivers (#787)
- Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786)
- Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)
- Best of the Back Catalogue | Creating Emotional Connections That Last (#784)
Explore listener stats, chart rankings, contacts and more on the Let's Talk Loyalty podcast page.