Ep #234 - Stacey Jordan & Patrick Russell - Light It & Scale It
From Lighting For Profits by Ryan Lee
March 18, 2026 · 1h 6m · Season 6 · Episode 234
About this episode
Patrick Russell and Stacey Jordan discuss strategies for scaling holiday lighting businesses.
In this episode, we sit down with Patrick Russell and Stacey Jordan of Red Sleigh Workshop, who share how holiday lighting and décor businesses can grow from small installer teams into scalable, profitable operations. Patrick dives into the operational systems behind successful companies—from sales and production to crew management and logistics—while Stacey brings over 20 years of industry experience working on large-scale décor programs for cities, malls, and resorts across the U.S., teaching installers how to land bigger jobs, price confidently, and turn seasonal hustle into real business growth. Together, they reveal the strategies that help lighting businesses level up and confidently step into the commercial market. Special Offers for Podcast Listeners: BOGO Partner Pass – In-Person 2-Day Training (San Antonio, TX)- Bring a business partner or team member FREE . Buy one pass and get a Partner Pass FREE — a $1,495 value . Promo Code: RLSLEIGHBOGO $100 Off – 2-Hour Commercial Christmas Consultation- A private strategy session where we help installers pursue city, retail, and large commercial décor contracts . Promo Code: RLSLEIGH100 Sign up here…
People in this episode
Host: Ryan Lee
Guests: Patrick Russell, Stacey Jordan
Topics covered
- holiday lighting
- business growth
- operational systems
- commercial market
- decor programs
Keywords
- holiday lighting
- business growth
- crew management
- commercial contracts
- decor programs
Sponsors
Red Sleigh Workshop, Red Sleigh Workshop
Mentioned in this episode
Organizations: Red Sleigh Workshop
Products: Partner Pass, Commercial Christmas Consultation
Places: San Antonio, TX, U.S.
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