Lighting For Profits

In this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across North America. With over 13 years of experience in the holiday lighting industry, our guest shares insights into working with zoos, theme parks, botanical gardens, attractions, retailers, and professional installers throughout the U.S. and Canada. Discover how Holidynamics develops and tests commercial-grade holiday lighting and décor through its own installation division, ensuring products perform in real-world environments before reaching customers. From creating unforgettable holiday experiences to driving innovation in the lighting industry, this conversation shines a light on what it takes to bring seasonal magic to life.

JC and Angela Chanowsky don’t just run businesses together - they build systems and engines that scale them. From leading Patriot Illumination and Cape Fear Pro Wash to transforming how home service businesses operate through Unique Genius, this power couple brings real-world experience, blunt honesty, and proven strategies to the table. JC shares hard-earned lessons from building industry-leading companies, while Angela breaks down the systems, automations, and people-powered support that help owners buy back their time and scale with confidence. Together, they unpack what it really takes to blend marriage, leadership, and growth - showing entrepreneurs what’s possible when couples learn to lead side-by-side instead of pulling in opposite directions.

Emily is an Architectural and Landscape Lighting Designer with over 20 years in the industry and 13 years running her own solo practice. Specializing in high-end residential and hospitality projects, her work blends interior and landscape lighting to create intentional, award-winning spaces. A two-time AIA awardee, USGBC award winner, educator, and ILLI board member, Emily is passionate about advancing lighting design excellence through education and real-world experience.

Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patrick dives into craftsmanship, innovation, and why staying hands-on is the key to creating lighting that truly lasts.

In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market smarter, and stand out in competitive markets.