Lighting For Profits

From wrestler to entrepreneur, William Coggins shares how discipline, vision, and precision built a seven-figure outdoor lighting brand. In this episode, we dive into business growth, creative design, and the mindset behind building something that lasts—both in work and in life.

Keith Rosser shares his journey from building a family-centered life to leading a thriving team in the landscape lighting industry. With years of experience and a passion for excellence, he reveals how Landscape Lighting Pro grew into a strong, purpose-driven business—and what it means to take it to the next level by partnering with a national leader. This episode is all about growth, legacy, and lighting the path forward.

Bruce, founder and owner of Armada Technologies, has spent over 35 years in the field mastering the art of locating, fault finding, and testing in the irrigation and lighting industry. Starting his career at Progressive Electronics in 1991—the original innovators of irrigation and lighting testing devices—Bruce shares hard-earned insights, practical techniques, and lessons you only get from decades of real-world experience.

In this episode, we sit down with Patrick Russell and Stacey Jordan of Red Sleigh Workshop, who share how holiday lighting and décor businesses can grow from small installer teams into scalable, profitable operations. Patrick dives into the operational systems behind successful companies—from sales and production to crew management and logistics—while Stacey brings over 20 years of industry experience working on large-scale décor programs for cities, malls, and resorts across the U.S., teaching installers how to land bigger jobs, price confidently, and turn seasonal hustle into real business growth. Together, they reveal the strategies that help lighting businesses level up and confidently step into the commercial market. Special Offers for Podcast Listeners: BOGO Partner Pass – In-Person 2-Day Training (San Antonio, TX)- Bring a business partner or team member FREE. Buy one pass and get a Partner Pass FREE — a $1,495 value.Promo Code: RLSLEIGHBOGO $100 Off – 2-Hour Commercial Christmas Consultation- A private strategy session where we help installers pursue city, retail, and large commercial décor contracts.Promo Code: RLSLEIGH100 Sign up here: https://courses.redsleighworkshop.com/training-2026

When companies believe in the mission, they don’t just show up - they step up. In this episode, we talk with EmeryAllen about why they went Platinum at Light It Up Expo and why they’re committed to helping lighting contractors grow, win, and build better businesses. This is about more than products. It’s about pushing the industry forward

JC and Angela Chanowsky don’t just run businesses together - they build systems and engines that scale them. From leading Patriot Illumination and Cape Fear Pro Wash to transforming how home service businesses operate through Unique Genius, this power couple brings real-world experience, blunt honesty, and proven strategies to the table. JC shares hard-earned lessons from building industry-leading companies, while Angela breaks down the systems, automations, and people-powered support that help owners buy back their time and scale with confidence. Together, they unpack what it really takes to blend marriage, leadership, and growth - showing entrepreneurs what’s possible when couples learn to lead side-by-side instead of pulling in opposite directions.

Emily is an Architectural and Landscape Lighting Designer with over 20 years in the industry and 13 years running her own solo practice. Specializing in high-end residential and hospitality projects, her work blends interior and landscape lighting to create intentional, award-winning spaces. A two-time AIA awardee, USGBC award winner, educator, and ILLI board member, Emily is passionate about advancing lighting design excellence through education and real-world experience.

Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patrick dives into craftsmanship, innovation, and why staying hands-on is the key to creating lighting that truly lasts.

In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market smarter, and stand out in competitive markets.

Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved into a results-obsessed full-scale agency. From his early days in Yellowbook to launching his own ventures, Victor breaks down what truly drives ROI, why personalized marketing beats one-size-fits-all strategies, and how passion, data, and client care fuel long-term success. Whether you're a business owner, marketer, or creative thinker, this is your roadmap to performance-driven growth.

Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artificial intelligence is shaping the future of the outdoor lighting industry, blending time-tested expertise with cutting-edge innovation to illuminate what’s next for lighting professionals.

From after-school improv classes to corporate team coaching - Emily Elliott turned play into purpose. Discover how the art of “Yes, And” transforms workplaces, builds confidence, and strengthens collaboration. Improv isn’t just for the stage - it’s for life.

Join Travis Hogue, owner of Outdoor Lighting Perspectives of Orlando and West Palm Beach, as he shares insights from years of lighting up properties, theme parks, and resorts. Discover how great design, dependable systems, and genuine passion can transform spaces and elevate the lighting industry - one project at a time.