Highest-Performing LI Lead Magnets

July 3, 2025 · 33 min · Episode 162

About this episode

AJ Wilcox and Ian Nelson discuss the resurgence of lead magnets on LinkedIn and how to leverage them for sales.

Show Resources Reach out to Ian Nelson on LinkedIn Ian's Website Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, corrections! Summary Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show , AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your LinkedIn presence and fill your calendar with qualified leads, this is one episode you can't afford to miss. Show Transcript For the full show transcript, see the show notes page here: Episode 162

People in this episode

Host: AJ Wilcox

Guest: Ian Nelson

Topics covered

lead magnets
LinkedIn marketing
AI in marketing
sales opportunities
content creation

Keywords

lead magnets
LinkedIn
AI
sales
engagement
marketing strategies

Mentioned in this episode

Organizations: LinkedIn Ads Fanatics, LinkedIn