LinkedIn Ads Data Enrichment Strategies

November 20, 2025 · 38 min · Episode 166

About this episode

AJ Wilcox and Jack Caspino discuss data enrichment strategies for LinkedIn ads to improve match rates and audience targeting.

Show Resources Jack Caspino's LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into near-100% by enriching B2B contact lists with consumer identifiers, then syncing those hyper-accurate audiences across major platforms to reach the same people everywhere for less. You'll hear a real-life case study from one of our clients, smart tactics for making the most of very small audiences (like duplicating campaigns to reset CPMs, using Thought Leader Ads and boosted posts, and layering in LinkedIn Audience Network and CTV strategically), plus a peek into ContactLevel's CRM integrations, workflow automations, and upcoming roadmap. We…

People in this episode

Host: AJ Wilcox

Guest: Jack Caspino

Topics covered

data enrichment
LinkedIn ads
B2B marketing
audience targeting
CRM integrations

Keywords

LinkedIn ads
data enrichment
B2B contact lists
audience targeting
CRM integrations

Mentioned in this episode

Organizations: ContactLevel, LinkedIn