LinkedIn Buyer Group Targeting

September 15, 2025 · 51 min · Episode 165

About this episode

This episode discusses how Buyer Group Targeting on LinkedIn can enhance B2B marketing by reaching the entire buying committee.

Show Resources Jenn Moy's LinkedIn profile - follow and connect! Jackie Morris' LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections! Summary B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn's Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn's unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you're ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won't want to miss this conversation. Transcript For the full show transcript, see the show notes page here: Episode 165

People in this episode

Host: AJ Wilcox

Guest: Jackie Morris

Topics covered

B2B marketing
Buyer Group Targeting
LinkedIn advertising
decision making
marketing strategies

Keywords

Buyer Group Targeting
B2B buying
LinkedIn marketing
decision cycles
marketing tips

Mentioned in this episode

Organizations: LinkedIn, LinkedIn Ads Fanatics