LinkedIn Ads Company Size Targeting

July 24, 2025 · 18 min · Episode 163

About this episode

AJ Wilcox explores LinkedIn Ads company size targeting and offers strategies to effectively reach the right audience.

Show Resources Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, corrections! Summary Ever feel like you're wasting LinkedIn Ads budget reaching the wrong company sizes? In this episode of The LinkedIn Ads Show , host AJ Wilcox dives deep into one of the platform's most powerful — and misunderstood — targeting facets: company size . Learn how LinkedIn determines company size, the hidden pitfalls of inclusion vs. exclusion targeting, and why over half of LinkedIn's users may not be targetable by size at all. Whether you're going after SMBs or enterprises, you'll discover practical strategies (including a game-changing micro-segmentation tip) to make sure your ads reach the right audience — and avoid costly mistakes. Transcript For the full show transcript, see the show notes page here: Episode 163

People in this episode

Host: AJ Wilcox

Topics covered

LinkedIn Ads
company size targeting
micro-segmentation
advertising strategies
SMBs
enterprises

Keywords

LinkedIn Ads
company size
targeting
advertising
micro-segmentation
SMBs
enterprises

Mentioned in this episode

Organizations: LinkedIn