The AI Skill Ladder (Beginner → Workflow Builder)

The AI Skill Ladder (Beginner → Workflow Builder)

From Marketing Against The Grain by Hubspot Media

April 8, 2026 · 19 min · Season 1 · Episode 415

About this episode

The episode discusses the AI Skill Ladder and how marketers can enhance their AI capabilities.

Free guide to climb the AI Skill Ladder (7 agent tools + prompts): https://clickhubspot.com/mgtv Ep. 415 What if you could turn AI into your second brain? Kipp, Kieran, and guest Kevin Hutson (Futurepedia) dive into the levels of AI maturity and how marketers can go from AI novices to master workflow builders. Learn more on the step-by-step journey to AI fluency, the power of building reusable AI skills, and how to leverage tools like Manus to automate complex marketing workflows and outperform the competition. Mentions Kevin Hutson https://www.youtube.com/@futurepedia_io Futurepedia https://www.futurepedia.io/ Manus https://manus.im/ Glean https://www.glean.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to…

People in this episode

Hosts: Kipp, Kieran

Guest: Kevin Hutson

Topics covered

  • AI maturity
  • marketing workflows
  • AI skills
  • automation
  • workflow builder

Keywords

  • AI Skill Ladder
  • workflow builder
  • marketing automation
  • AI tools
  • AI fluency

Mentioned in this episode

Organizations: Futurepedia, Manus, Glean

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