We Found Where AI Gets Its Answers (It’s Not Your Website)
From Marketing Against The Grain by Hubspot Media
April 14, 2026 · 37 min · Season 1 · Episode 417
About this episode
The episode discusses how AI answer engines are changing online discovery and the importance of blogs in this new landscape.
Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoec Ep. 417 Everyone told you the blog is dead—but the data proves we were all wrong. Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get discovered online, and why your blog matters more than ever. Learn more on real-world AEO (Answer Engine Optimization) insights, why blog posts and listicles dominate AI citations, the science of influencing robots (not just people), and the new playbook for building trust across YouTube, Reddit, and LinkedIn. Mentions Aja Frost https://www.linkedin.com/in/ajafrost/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel/ XFunnel https://www.xfunnel.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/app Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put…
People in this episode
Hosts: Kipp, Kieran
Guests: Aja Frost, Beeri Amiel
Topics covered
- AI
- Answer Engine Optimization
- blogging
- digital marketing
- content strategy
Keywords
- AI
- blog
- ChatGPT
- AEO
- digital marketing
- content creation
- trust building
Sponsors
HubSpot
Mentioned in this episode
Organizations: HubSpot, XFunnel
Products: ChatGPT, Claude, Gemini
More episodes of Marketing Against The Grain
- How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline · June 10, 2026 · 26 min
- This AI Second Brain Remembers Everything I Save (Codex) · June 4, 2026 · 30 min
- Google is overhauling Search - what you need to know · June 4, 2026 · 20 min
- How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm · June 4, 2026 · 43 min
- Google Data Analyst Shares Her $300k/year Codex Workflow · June 3, 2026 · 33 min
- This Is the End of Chatbots · May 14, 2026 · 19 min
Explore listener stats, chart rankings, contacts and more on the Marketing Against The Grain podcast page.