The New Rules to Beat the SEO Algorithm in 2026
From Marketing Against The Grain by Hubspot Media
April 23, 2026 · 41 min
About this episode
The episode discusses how AI-driven answer engines are changing SEO and what marketers need to do to adapt.
Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First Million) dive into how AI-driven answer engines are disrupting traditional SEO and what marketers must do to adapt. Learn more on how AEO (Answer Engine Optimization) is changing the rules of search, why citation and content relevance matter more than authority, and what tools and tactics you can implement to succeed in the new era of AI search. Mentions Sam Parr https://www.linkedin.com/in/parrsam My First Million https://www.mfmpod.com/ Hampton https://joinhampton.com/ The Hustle https://thehustle.co/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel XFunnel https://www.xfunnel.ai/ HubSpot AEO Portal https://clickhubspot.com/aeo Ahrefs https://ahrefs.com/ Google Search Console https://search.google.com/search-console/about Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media…
People in this episode
Hosts: Kipp, Kieran
Guests: Beeri Amiel, Sam Parr
Topics covered
- SEO
- AI search
- AEO
- marketing strategies
- content relevance
- digital marketing
Keywords
- SEO algorithm
- AEO tool
- AI search
- content relevance
- digital marketing strategies
Sponsors
HubSpot
Mentioned in this episode
Organizations: HubSpot, XFunnel, My First Million, Hampton, The Hustle, Ahrefs, Google Search Console
More episodes of Marketing Against The Grain
- How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline · June 10, 2026 · 26 min
- This AI Second Brain Remembers Everything I Save (Codex) · June 4, 2026 · 30 min
- Google is overhauling Search - what you need to know · June 4, 2026 · 20 min
- How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm · June 4, 2026 · 43 min
- Google Data Analyst Shares Her $300k/year Codex Workflow · June 3, 2026 · 33 min
- This Is the End of Chatbots · May 14, 2026 · 19 min
Explore listener stats, chart rankings, contacts and more on the Marketing Against The Grain podcast page.