Agency Agenda | Arshan Saha on navigating change and transformation
About this episode
Arshan Saha discusses navigating transformation in the advertising industry and the role of AI in driving efficiency.
In this episode of "Agency Agenda", Arshan Saha, outgoing CEO of WPP Media Singapore and Malaysia, shares how he navigated transformation amid industry-wide change. From organisational shifts and client expectations to AI’s role in driving efficiency, Saha explained how WPP was evolving into a more integrated, future-ready partner across content, commerce and data. He also highlighted the importance of trust, communication and talent in building resilience through disruption. *Disclaimer: T...
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