About this episode

Bryan Loo discusses the importance of instinct and storytelling in marketing over reliance on data.

For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with. Loob Holding is well known for bringing Taiwanese bubble tea chain Chatime to Malaysia, and subsequently relaunched as Tealive in 2017. The holding company now operates several other F&B brands such as Bask Bear Coffee and WonderBrew. Speaking during a fireside chat with A+M...

People in this episode

Guest: Bryan Loo

Topics covered

• marketing
• data vs instinct
• storytelling
• consumer connection
• F&B brands

Keywords

• marketing
• instinct
• storytelling
• data
• consumer connection
• F&B brands
• Malaysia

Mentioned in this episode

Organizations: Loob Holding, Chatime, Tealive, Bask Bear Coffee, WonderBrew, A+M

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