Content360 MY: Why instinct still beats data in marketing

About this episode

Bryan Loo discusses the importance of instinct and storytelling in marketing over reliance on data.

For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with. Loob Holding is well known for bringing Taiwanese bubble tea chain Chatime to Malaysia, and subsequently relaunched as Tealive in 2017. The holding company now operates several other F&B brands such as Bask Bear Coffee and WonderBrew. Speaking during a fireside chat with A+M...

People in this episode

Guest: Bryan Loo

Topics covered

• marketing
• data vs instinct
• storytelling
• consumer connection
• F&B brands

Keywords

• marketing
• instinct
• storytelling
• data
• consumer connection
• F&B brands
• Malaysia

Mentioned in this episode

Organizations: Loob Holding, Chatime, Tealive, Bask Bear Coffee, WonderBrew, A+M

More episodes of Marketing Connected

• In Conversation | The business of belief and marketing national pride · June 10, 2026 · 22 min
• Are AI chatbots building the next walled garden? · June 5, 2026 · 9 min
• Content360 PH: CHAGEE's localisation bet on Philippines' experience economy · June 3, 2026 · 19 min
• In Conversation | Can creativity still win in a data-driven media world? · June 2, 2026 · 27 min
• In Conversation | Managing crises beyond the courtroom · May 27, 2026 · 28 min
• Why the HK–SG brand story is stronger together · May 22, 2026 · 7 min