In Conversation | Can creativity still win in a data-driven media world?
From Marketing Connected by Marketing Interactive
June 2, 2026 · 27 min
About this episode
Tai Kam Leong discusses the balance of creativity and analytics in a rapidly changing media environment.
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian content. He also shares insights into audience fragmentation, digital channels, OTT partnerships and the future of media consumption in Malaysia’s evolving entertainment landscape.
People in this episode
Guest: Tai Kam Leong
Topics covered
- creativity
- data-driven media
- media disruption
- audience fragmentation
- digital channels
- OTT partnerships
- entertainment landscape
Keywords
- creativity
- data-driven
- media disruption
- audience fragmentation
- digital channels
- OTT partnerships
- Malaysian content
Mentioned in this episode
Organizations: Astro Malaysia
More episodes of Marketing Connected
- In Conversation | The business of belief and marketing national pride · June 10, 2026 · 22 min
- Are AI chatbots building the next walled garden? · June 5, 2026 · 9 min
- Content360 PH: CHAGEE's localisation bet on Philippines' experience economy · June 3, 2026 · 19 min
- In Conversation | Managing crises beyond the courtroom · May 27, 2026 · 28 min
- Content360 MY: Why instinct still beats data in marketing · May 26, 2026 · 16 min
- Why the HK–SG brand story is stronger together · May 22, 2026 · 7 min
Explore listener stats, chart rankings, contacts and more on the Marketing Connected podcast page.