In Conversation | Can creativity still win in a data-driven media world?
About this episode
Tai Kam Leong discusses the balance of creativity and analytics in a rapidly changing media environment.
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian content. He also shares insights into audience fragmentation, digital channels, OTT partnerships and the future of media consumption in Malaysia’s evolving entertainment landscape.
People in this episode
Guest: Tai Kam Leong
Topics covered
- creativity
- data-driven media
- media disruption
- audience fragmentation
- digital channels
- OTT partnerships
- entertainment landscape
Keywords
- creativity
- data-driven
- media disruption
- audience fragmentation
- digital channels
- OTT partnerships
- Malaysian content
Mentioned in this episode
Organizations: Astro Malaysia
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