In Conversation | IKEA Singapore on why awareness must be earned, consistently

About this episode

Michael la Cour discusses how IKEA Singapore maintains consumer awareness in a mature market.

How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer awareness. From experiential retail and eCommerce competition to sustainability, localisation and the future of home living, la Cour shares how IKEA Singapore is evolving to meet changing consumer expectations while staying rooted in its Swedish identity.

People in this episode

Guest: Michael la Cour

Topics covered

• consumer awareness
• experiential retail
• eCommerce competition
• sustainability
• localisation
• home living

Keywords

• IKEA
• Singapore
• consumer awareness
• retail
• sustainability
• localisation
• home living

Mentioned in this episode

Organizations: IKEA Singapore

Places: Singapore, Sweden

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