In Conversation | Managing crises beyond the courtroom
From Marketing Connected by Marketing Interactive
May 27, 2026 · 28 min
About this episode
Cho Pei Lin discusses her transition from law to PR and the importance of collaboration in crisis management.
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore. She discusses crisis management, reputation strategy, public trust and why legal, operational and communications teams must work together from the very beginning of a crisis.
People in this episode
Guest: Cho Pei Lin
Topics covered
- crisis management
- public relations
- reputation strategy
- litigation communications
- team collaboration
Keywords
- crisis management
- public relations
- reputation strategy
- litigation communications
- team collaboration
Mentioned in this episode
Organizations: APRW
Places: Singapore
More episodes of Marketing Connected
- In Conversation | The business of belief and marketing national pride · June 10, 2026 · 22 min
- Are AI chatbots building the next walled garden? · June 5, 2026 · 9 min
- Content360 PH: CHAGEE's localisation bet on Philippines' experience economy · June 3, 2026 · 19 min
- In Conversation | Can creativity still win in a data-driven media world? · June 2, 2026 · 27 min
- Content360 MY: Why instinct still beats data in marketing · May 26, 2026 · 16 min
- Why the HK–SG brand story is stronger together · May 22, 2026 · 7 min
Explore listener stats, chart rankings, contacts and more on the Marketing Connected podcast page.