About this episode

Cho Pei Lin discusses her transition from law to PR and the importance of collaboration in crisis management.

In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore. She discusses crisis management, reputation strategy, public trust and why legal, operational and communications teams must work together from the very beginning of a crisis.

People in this episode

Guest: Cho Pei Lin

Topics covered

• crisis management
• public relations
• reputation strategy
• litigation communications
• team collaboration

Keywords

• crisis management
• public relations
• reputation strategy
• litigation communications
• team collaboration

Mentioned in this episode

Organizations: APRW

Places: Singapore

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