Engaging Your Audience through Creative Content and Podcasting with Jen Moss | Marketing Expedition Podcast

About this episode

Jen Moss discusses engaging audiences through creative content and podcasting.

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions , a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers.   Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear. 00:00 - 00:42 " The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can…

People in this episode

Host: Rhea Allen

Guest: Jen Moss

Topics covered

• podcasting
• creative content
• storytelling
• audience engagement
• brand content

Keywords

• podcasting
• creative content
• audience engagement
• storytelling
• brand content

Mentioned in this episode

Organizations: JAR Podcast Solutions, Amazon, lululemon, Cirque du Soleil, Wharton, Deloitte, CBC, Roundhouse Radio, National Film Board of Canada, University of British Columbia

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