About this episode

Kirstin Falk discusses the future of short-form content and the importance of authentic storytelling in marketing.

Kirstin Falk is Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios , where she advises the team on scaling the business, fostering the brand, and leading strategic initiatives across marketing and client services. In her role, she guides the company’s positioning in a competitive landscape and enables collaborations that amplify Breakwater’s storytelling and reach. 00:00 - 00:18 "Where do I think short form content is going to go? I think the same things that matter are going to continue to matter, which is really good storytelling, values driven storytelling, not selling people a product, but actually communicating through values and connecting with them emotionally.” — Kirstin Falk 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 02:30 About Kirstin Falk 02:31 - 07:47 Marketing Essentials Moment: Using AI Effectively 07:48 - 09:54 Welcome to the show, Kirstin! 09:55 - 11:36 Passion for Brand Marketing 11:37 - 13:20 Overview of the Project 13:21 - 15:06 Kirsten's Role in the Project 15:07 - 17:23 Strategies for Distribution and Promotion 17:24 - 18:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or…

People in this episode

Host: Rhea Allen

Guest: Kirstin Falk

Topics covered

• short-form content
• branded storytelling
• marketing strategy
• emotional connection
• AI in marketing

Keywords

• short-form content
• branded storytelling
• marketing
• AI
• emotional connection

Mentioned in this episode

Organizations: Breakwater Studios, Peppershock Media

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