From Radio Waves to Digital Tides: Tom Scott's Journey in Media and Marketing | Marketing Expedition Podcast

About this episode

Tom Scott shares his extensive experience in media and marketing, discussing his agency's merger with Peppershock Media and the evolving landscape of advertising.

Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media . 00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 02:27 Tom’s Background 02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter 08:12 - 12:30 Welcome to the show, Tom! 12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger 15:20 - 18:49 Retain, Maintain, Gain 18:50 - 23:43 Memorable Client Campaigns 23:44 - 26:14 The Evolution of Advertising 26:15 - 27:37 Targeting the Right Audience 27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and…

People in this episode

Host: Rhea Allen

Guest: Tom Scott

Topics covered

• media
• marketing
• advertising
• agency merger
• broadcasting
• college sports

Keywords

• media
• marketing
• advertising
• agency merger
• broadcasting
• client campaigns
• college sports
• digital experience

Mentioned in this episode

Organizations: KTVB, Tom Scott Agency, Peppershock Media

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