About this episode

Amber Goetz discusses the future of SEO and AI, providing actionable insights for marketers.

Amber Goetz is the founder of Active Media , a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 02:23 About Amber 02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing 07:55 - 10:21 Welcome to the show, Amber! 10:22 - 13:10 Client Success Story: The Resort in Arizona 13:11 - 17:00 Tactics for SEO Success 17:01 - 21:35 The Importance of Google Business Profile 21:36 - 24:58 The Value of FAQs on Your Website 24:59 - 25:49 Utilizing FAQ Schema for Better SEO 25:50 - 26:25 Poderific, baby! Whether you’re looking for a…

People in this episode

Host: Rhea Allen

Guest: Amber Goetz

Topics covered

• SEO
• AI
• Marketing Strategies
• Website Performance
• Client Success Stories

Keywords

• SEO
• AI
• FAQ schema
• Google Business Profile
• website performance

Mentioned in this episode

Organizations: Active Media

Products: SEO Sidekick

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