About this episode

Karsten Weide discusses the honesty crisis in ad tech and the implications of AI and job market changes.

Karsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the floor. Sixteen years as a senior analyst at IDC modeling the digital advertising business. Now independent, and finally saying out loud what everyone in ad tech thinks but won't post on LinkedIn: the industry is lying, everybody knows it's lying, and if we all just stopped, we'd have more fun.In this episode of the ADOTAT Show, Pesach Lattin sits down with Karsten for one of the most honest conversations we've ever recorded about the state of advertising technology, AI in advertising, programmatic, brand safety, LLM content theft, and why the junior ad tech jobs are about to disappear.What we cover:Whether AI agents in advertising are the real deal or the next metaverse. Why media planners, coordinators, and junior ad ops roles are going away, not being "augmented." The PubMatic fully automated campaign and what it actually means. AI washing in ad tech press releases and why it's burying the real work. How LLM companies are destroying small publishers that can't afford to fight back. The New York Times vs…

People in this episode

Host: Pesach Lattin

Guest: Karsten Weide

Topics covered

• advertising technology
• AI in advertising
• programmatic advertising
• brand safety
• digital advertising ethics
• job market in ad tech

Keywords

• ad tech
• AI agents
• programmatic
• digital advertising
• job roles
• Google antitrust
• media planning

Mentioned in this episode

Organizations: Ziff Davis, Yahoo Germany, IDC, PubMatic, OpenAI, The New York Times

Places: Santa Cruz

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