About this episode

Jeremy Hlavacek discusses the challenges and changes in digital advertising and identity resolution.

Jeremy Hlavacek, former VP at The Weather Company, IBM Watson Advertising, and Experian Marketing Services, joins Pesach Lattin on the ADOTAT Show for one of the most honest conversations about the state of digital advertising, programmatic, identity resolution, and connected television that you will find anywhere in 2026. Jeremy built one of the first programmatic publisher operations in the industry at The Weather Company, ran revenue strategy at IBM Watson Advertising, and led identity and data strategy at Experian Marketing Services before launching his independent consulting practice. He has been inside every major wave of digital advertising at exactly the moment it mattered most. In this episode we cover: Why the open web advertising model is structurally degrading and what replaces it The island paradigm: how TikTok, Instagram, YouTube and streaming platforms have replaced the open web and what that means for publishers and advertisers Why the deterministic versus probabilistic identity debate is the wrong question entirely What signal agnostic identity strategy actually means in plain English Why CTV targeting works completely differently than the conference stage…

Topics covered

• digital advertising
• programmatic
• identity resolution
• connected television
• open web
• CTV targeting
• data strategy

Keywords

• digital advertising
• programmatic
• identity resolution
• CTV targeting
• open web
• data strategy
• cookie infrastructure

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